PRACTICE
NEU! Audio-Podcast
Podcast: Managing Pan-European PR

How can I most effectively do PR on a Pan-European scale? BEA Systems goes for a best-of-breed network model. We've talked to Sarah Atkinson, Director Public Relations EMEA at BEA Systems, about her approach to manage PR across Europe.

The 6th Komm-Pod covers the following topics:
  • What are the benefits of a best-of-breed approach?
  • How can I manage such a best-of-breed agency network?
  • Which skills are required from an agency?
  • Which challenges do I face in European media relations?
  • How important are national media compared to international media?

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Interview with Sarah Atkinson of BEA Systems.



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