PRACTICE
NEU! Audio-Podcast
Podcast: Managing Pan-European PR

How can I most effectively do PR on a Pan-European scale? BEA Systems goes for a best-of-breed network model. We've talked to Sarah Atkinson, Director Public Relations EMEA at BEA Systems, about her approach to manage PR across Europe.

The 6th Komm-Pod covers the following topics:
  • What are the benefits of a best-of-breed approach?
  • How can I manage such a best-of-breed agency network?
  • Which skills are required from an agency?
  • Which challenges do I face in European media relations?
  • How important are national media compared to international media?

podcast 120x120


Interview with Sarah Atkinson of BEA Systems.



PRACTICE
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Industrial production down by 0.3% in both euro area and EU27  go
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Industrial producer prices up by 0.9% in euro area - Up by 1.2% in EU27 go
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May 2008 compared with April 2008
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Strong expansion in exhibition space go
Statistical Office of the European Communities
A EU27 external trade deficit of 34 bn euro with Japan in 2007 go
Patent research services from China
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Eurostat, the Statistical Office of the European Communities
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Federal Statistical Office
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Consulting
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European Commission
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Inflation in the EU Member States
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Broadband Internet available to all EU citizens
Commission calls for an all-inclusive digital society go
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EU Network - global warming
EEAC launches statement on Energy Efficiency go
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Digital tit-for-tat: one in three would take revenge with an email virus go
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Worldwide corporate investment in R&D grew by 10% last year, according to a new European Commission study go
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Euro area unemployment stable at 6.9% -- EU27 down to 6.7% go
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CIOs forcast active technolgy hiring in fourth quarter go
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European Commission demands better use of European research, innovation and cohesion funding go
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PRNewswire
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Commission unveils its vision for the future of the European Research Area go
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ANALYSIS-MARKET-TRENDS
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APPLICATIONS
Data Mining - Software Tool
Rapid-I knows, what customers are going to buy go