PRACTICE
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NEU! Audio-Podcast
Podcast: Managing Pan-European PR

How can I most effectively do PR on a Pan-European scale? BEA Systems goes for a best-of-breed network model. We've talked to Sarah Atkinson, Director Public Relations EMEA at BEA Systems, about her approach to manage PR across Europe.

The 6th Komm-Pod covers the following topics:
  • What are the benefits of a best-of-breed approach?
  • How can I manage such a best-of-breed agency network?
  • Which skills are required from an agency?
  • Which challenges do I face in European media relations?
  • How important are national media compared to international media?

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Interview with Sarah Atkinson of BEA Systems.


NEWS
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World statistical data
WorldStat.org - The new statistical resource go
June 2008 compared with May 2008
Industrial producer prices up by 0.9% in euro area - Up by 1.2% in EU27 go
Labour Force Survey 2007
Employment rate in the EU27 rose to 65.4% in 2007 - Rate for women rose to 58.3% go
ANALYSIS-MARKET-TRENDS
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Gartner: Hype cycle for emerging technologies 2008
Green IT to gain momentum through 2009 go
Corporate performance management
Corporate performance management is the highest priority in Business Intelligence in Europe go
VOIP or IP-TELEPHONY
Internet Telephones -- Too Good To Be True? go
PRACTICE
more articles ( 45 )  more articles ( 45 ) 
Lean manufacturing principles
A simple definition of lean manufacturing go
Conundrum Media - search engine optimization
6 keys to a successful internet marketing strategy go
Conundrum Media - Search Engine Optimization
9 keys to a successful marketing campaign go
PRODUCT INNOVATIONS
more articles ( 17 )  more articles ( 17 ) 
Text Internet Marketing
Free express web test go
BTS - customizes business simulations
Business strategies in a risk free environment go
EU - CONTEXT project
A vest to measure stress go
APPLICATIONS
Data Mining - Software Tool
Rapid-I knows, what customers are going to buy go