The presentation world says goodbye to
boring bullet point slides. Displaying complicated sentence structures is out! Read
on to learn how you can benefit from the latest scientific findings to improve
1. The coherence principle
People comprehend better when you leave out any irrelevant information.
For your presentation, this means:
- Start with
an empty white slide master.
- Choose an
empty slide background, no logo, no date, no text layout. Simply use a
placeholder for the title and a placeholder for visualizations.
- Use clear
and simple fonts (no embellishments), so go for sans-serif fonts.
presentation concept has the advantage that the master has a minimalist design,
making it the ideal support whatever your narration style.
2. The multimedia principle
People comprehend better when you combine text and images instead of text
For your presentation, this means: Search for pictures and images which support
3. The redundancy principle
People comprehend better when you just talk instead of talking while reading
the text from the slides.
For your presentation, this means: Text does not belong on slides, but rather
on a written document. Show only images and graphics. And read the text at the
same time as the presentation is shown.
4. The signalization principle
People comprehend better when the information is displayed in a clear structure
using explicit titles.
For your presentation, this means: Give your slides significant titles,
following the example of titles of newspaper articles. So instead of writing
"The problem", write "The pharmaceutical industry now faces a
plethora of changes".
5. The segmentation principle
People comprehend better when information is presented in segments.
For your presentation, this means: No information overload. One piece of
information per slide. Always check in the Outline
view if your presentation is divided into small chunks. Prefer to insert an
additional slide than overload your slides.
6. The modality principle
People comprehend better when you combine animation and narration rather than
animation and written text on a slide.
For your presentation, this means: Animations illustrate your text. Do not play
with animations. Comment each individual visual element which is animated on a
slide. For example, if three arrows - each representing three different stages
- appear one after the other, only show the arrows and explain their meaning.
Present object builds and explanations at the same time, not one after the