In starting up an effective internet marketing campaign you definitely
need to know what to do. But more importantly, you must know what NOT
TO DO. Many start up website administrators fall in to some cleverly
laid out traps by search engine gurus.
So in this blog I will point two initial foolproof strategies and identify some foolish traps to avoid.
"Premature launching may have a nasal spray solution in real life, but
a premature website launch may cost you more than the odd grand it
would cost to get your site properly checked before hand."1. What Not To Do:
The most common error a dubbing website promoter makes is buying links. Services that offer:
"1000 links for only $100" or "50 PR 3-6 links" should be avoiding like
grim death. Which, by the way is what will happen to your rankings if
this is undertaken. Why?
Sudden onset of large quantities of similar links and similar sources are suspicious. What To Do: Write and Publish.
As soon as your site is launched write and publish as many press
releases, blogs and forum posts as you can about the even. This is a
safe and smart way to generate backlinks, traffic and clients.
If you are running your own business, you do not want to be managing
your own online advertising campaign too. It is a time consuming task,
to publish content and syndicate it. Spend the extra money to hire a
copyrighter and an SEO to at least do the content syndication for you. 2. What To Do:
As soon as your site is designed and developed get it checked. Get the
usability, visitor accessibility and search engine friendliness
checked. Once again, if your priority is to spend time with your
website then you can easily cross out at least 30 hours of your life
with this step.
Instead, delegate, assign, get a professional SEO or accessibility
specialist to review the way in which customers enter your site. How
they will make the purchase. How long it will take. Can the search
engine see every aspect of your site. Maybe it should not be seeing
some secure elements. On the other hand, maybe it should be seeing the
navigational elements. What Not To Do:
Premature launching may have a nasal spray solution in real life, but a
premature website launch may cost you more than the odd grand it would
cost to get your site properly checked before hand. Moral:
Owning a website can be very exciting, particularly if it is an
ecommerce site. The satisfaction of the first sale does make all the
effort worth it. However, if you truly value your time, money and the
user experience of your site, it is best to take your time or better
still delegate.Issued by: Adaid