Today’s websites achieve a new level of technological (and
economic) sophistication gone are the days when your website was
nothing more than a nice addition to your marketing collateral,
Consumers now have high expectations...
Gone are the days when your website was nothing more than a nice
addition to your marketing collateral, and all you needed was an
interesting design and a few “cool" graphics to have a
“great" website. Consumers and business owners alike
now have high expectations for the sites they frequent and own, and are
demanding a much higher level of sophistication. It’s not enough
to have a flashy intro with music playing; today’s websites need
to make our lives easier and to provide the businesses they support
with a reason for their existence. If they do not, they are cast
aside as a waste of time and energy. It’s all about function, and
function is being taken to a whole new level.
A perfect example of this e-business phenomenon is in the job seeker
and job recruitment arena. Most people are familiar with the sites:
Monster.com, Careerbuilder.com and Hotjobs.com, and there are even more
targeted sites coming on the horizon that narrow down the field and
make it more efficient than ever for job seekers and employers to match
skills. One such example is the recent launch of
Greenleg.com developed by
Biyn Development, LLC, which combines the design elements that users expect, with the
advanced functionality that employers and job seekers need. Developed
using the latest Web 2.0 techniques and technologies, greenleg.com is a
site where medical professionals — including physicians, nurse
practitioners, physician assistants and registered nurses — find
the best jobs exclusively in the medical field. For employers,
the site is able to create an employer-specific web page for each job
posting with just a few clicks in a fillable form. Once submitted, the
site does the rest by placing the posting in a setting that is
informative and attractive to potential employees. The employer is also
able to conduct a resume search and contact potential employees
directly.
For job seekers, the site provides access to a range of job postings
that can be searched in several ways, such as by specific job type,
location, salary, and more. They may also choose whether or not they
want their resume to be public or private.
Even advertisers have a more sophisticated experience. Biyn
incorporated features into the site’s programming that allow
advertisers to place and completely manage an ad – its appearance
and availability, the tracking of how often it is seen and the number
of times it is clicked through to the advertiser’s website. Best
of all, the most unsophisticated of web users can do all of this
on-line, within minutes!
The challenge to stay one step ahead by designing websites that serve
functions not yet dreamed of, are keeping e-business specialists like
Biyn vigilant and ready to react. Superior e-business web developers
are always looking for ways to make the World Wide Web function more
effectively and lucratively, while simplifying its users’ lives
along the way.
For more information about the importance of increased website
functionality and e-business possibilities, please contact Biyn
Development, LLC at info@biyn.com.
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