Today’s websites achieve a new level of technological (and economic) sophistication gone are the days when your website was nothing more than a nice addition to your marketing collateral, Consumers now have high expectations...

Gone are the days when your website was nothing more than a nice addition to your marketing collateral, and all you needed was an interesting design and a few “cool" graphics to have a “great" website.  Consumers and business owners alike now have high expectations for the sites they frequent and own, and are demanding a much higher level of sophistication. It’s not enough to have a flashy intro with music playing; today’s websites need to make our lives easier and to provide the businesses they support with a reason for their existence.  If they do not, they are cast aside as a waste of time and energy. It’s all about function, and function is being taken to a whole new level.

A perfect example of this e-business phenomenon is in the job seeker and job recruitment arena. Most people are familiar with the sites: Monster.com, Careerbuilder.com and Hotjobs.com, and there are even more targeted sites coming on the horizon that narrow down the field and make it more efficient than ever for job seekers and employers to match skills.  One such example is the recent launch ofGreenleg.com  developed by Biyn Development, LLC,  which combines the design elements that users expect, with the advanced functionality that employers and job seekers need. Developed using the latest Web 2.0 techniques and technologies, greenleg.com is a site where medical professionals — including physicians, nurse practitioners, physician assistants and registered nurses — find the best jobs exclusively in the medical field.  For employers, the site is able to create an employer-specific web page for each job posting with just a few clicks in a fillable form. Once submitted, the site does the rest by placing the posting in a setting that is informative and attractive to potential employees. The employer is also able to conduct a resume search and contact potential employees directly.

For job seekers, the site provides access to a range of job postings that can be searched in several ways, such as by specific job type, location, salary, and more. They may also choose whether or not they want their resume to be public or private.

Even advertisers have a more sophisticated experience. Biyn incorporated features into the site’s programming that allow advertisers to place and completely manage an ad – its appearance and availability, the tracking of how often it is seen and the number of times it is clicked through to the advertiser’s website. Best of all, the most unsophisticated of web users can do all of this on-line, within minutes!

The challenge to stay one step ahead by designing websites that serve functions not yet dreamed of, are keeping e-business specialists like Biyn vigilant and ready to react. Superior e-business web developers are always looking for ways to make the World Wide Web function more effectively and lucratively, while simplifying its users’ lives along the way.


For more information about the importance of increased website functionality and e-business possibilities, please contact  Biyn Development, LLC at info@biyn.com.