New product helps online merchants boost sales
Reinhart Technologies announced the general availability of its newest
product CyberSiteSearch, which assists online merchants to
significantly increase sales on their e-commerce web sites.
The product affords a proven methodology that combines site search
tools, merchandizing, and search marketing features. Web sites using
CyberSiteSearch experience increases in both the number of visitors
from search engines and sales conversion rate.
“Our product offers a unique, continually reinforcing process for
online business improvement," explained John Schoeph, President
of Reinhart Technologies. “First, we boost sales by offering a
full featured e-commerce style site search that makes it easy for site
visitors to rapidly locate and purchase products. Then we leverage both
visitor behavior and product data to improve search engine positioning
for the site’s product pages. The result is still more visitors
who are assisted in exactly the same ways with rapidly locating and
purchasing products, resulting in still more sales.�?
The product is implemented using a “hosted" or
“Software as a Service" (Saas) model, where all the
software actually resides on the vendor’s servers. As a result,
merchants need not license or install costly and complicated software
on their server. “Merchant Friendly Pricing" is set at just
pennies per SKU per month, making the product particularly attractive
to small and medium size business web sites. A limited-function, free
version is available for starter web sites.
CyberSiteSearch is actually the result of the company’s
principals’ experience as e-commerce merchants. When they
couldn’t locate a commercially available product to accomplish
the desired set of functions at a price that made sense, they decided
to implement one for their own use and offer it to other merchants.
“What makes us truly unique is that this product was built by
experienced e-commerce merchants for e-commerce merchants; no other
vendor can claim that," explained Schoeph. “Since we
originally developed it for our gourmet food web site, you could say we
eat our own cooking!"