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Mercateo - der Megahändler für Geschäftskunden im Internet

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PRACTICE
NEU! Audio-Podcast
Podcast: Managing Pan-European PR

How can I most effectively do PR on a Pan-European scale? BEA Systems goes for a best-of-breed network model. We've talked to Sarah Atkinson, Director Public Relations EMEA at BEA Systems, about her approach to manage PR across Europe.

The 6th Komm-Pod covers the following topics:
  • What are the benefits of a best-of-breed approach?
  • How can I manage such a best-of-breed agency network?
  • Which skills are required from an agency?
  • Which challenges do I face in European media relations?
  • How important are national media compared to international media?

podcast 120x120


Interview with Sarah Atkinson of BEA Systems.



PRACTICE
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Internet Marketing Myth #7
People who don't buy from you just want something for nothing go
Xero - online accounting software
New businesses can reduce risk with web-based accounting systems go
Analytics made simple:
How to measure, rate, and improve customer acquisition & retention go
PRODUCT INNOVATIONS
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Stock Market - Trading Tips
Great ideas and tips for stock market beginners go
EU - CONTEXT project
A vest to measure stress go
Greyfirst - free public availability
World's first pre-production software go
MARKET-TRENDS
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CHD Expert Group - European Study
Lowest prices for dining in Germany go
EU-wide household survey
Internet phone calls getting popular in European homes go
Vereon - New trends and market development
Rising demand for E-Invoicing go


 News - 18.04.2014
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