Marketing professionals spend their ad dollars on the best creative that money can buy. But, that’s simply no longer good enough.

“In today’s economy, the pressure is on for real results and a bigger return on investment,” said Bill McCullough, president and CEO of Lead Tracking Solutions (LTS). LTS offers the next generation in tracking solutions with industry-specific tools that capture and compile lead information and identify the best performing media.

“The latest technology from LTS means comprehensive customer relations management for sales professionals and real-time accountability for marketing directors,” said McCullough. “Many of our clients are facing smaller staffs and budgets, and they need powerful solutions that directly meet their needs and help them make the right decisions.”

LTS specializes in solutions for property management, retail, advertising agencies, auto and home sales and more. Tools, such as the PopCard desktop tracker, are customizable for specific industry needs.

The PopCard offers real-time results so media evaluation can begin sooner. The innovative tool immediately compiles callers’ information to create e-registration cards or locate existing profiles. This allows for efficient lead tracking and better customer service, and both sales teams and directors can view the information simultaneously.

With the PopCard, sales professionals can know who is calling before they even pick up the phone. A quick review of prospects’ profiles will identify how far along they are in the purchase process and which models or floor plans best fit their needs, interests or budgets.

LTS pairs the power to improve customer service and management with the ability to analyze return on investment for multiple expenditures. Real-time reports give marketing directors the data they need to make every ad dollar work harder.