‘Public Relations for Asia’, written by Trevor Morris and Simon Goldsworthy, and published by Palgrave Macmillan, is aiming to become one of the standard texts for PR students across the region.

Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, Public Relations for Asia has already attracted widespread praise from industry practitioners.

The book is now finding itself in an increasing number of University and College libraries as academic institutions throughout Asia add it to their reading lists for students studying Public Relations.

“Public Relations for Asia” is divided into four sections beginning with a look at theory and ethics in PR. This is followed by a look at the strategy and planning of a pr campaign. Section three takes the reader through the practical skills such as media relations, internal communications, events management and design while the conclusion examines the future of Asian pr.

Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide said, “Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. Public Relations for Asia is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.”

“Public Relations for Asia” is available from Palgrave Macmillan.