• Shanghai International IT & Electronics Fair (SIIEF) with four individual trade fairs now the largest electronics trade fair in all of China
• Sponsorship lies with Shanghai Municipal Informatization Commission and Shanghai Pudong New Area People’s Government
• Trade fairs further strengthened through support from government organizations

The events electronica & Productronica China and LASER. World of Photonics China are being held from March 18 to 20, 2008 under the umbrella of the ‘Shanghai International IT & Electronics Fair’ (SIIEF) for the first time. The SIIEF is bringing together a total of four trade fairs on the premises of the Shanghai International Expo Center in Shanghai: In addition to the electronica & ProductronicaChina and LASER World of Photonics China of Munich Trade Fairs, the International Electronic Circuits Exhibition (CPCA Show) and Semicon China are also part of the network. The SIIEF is thus by far the largest event for the electronics industry in China. It will occupy a total of 11 halls, covering 10,000 square meters each. The four individual events were already held simultaneously in 2007. 2,077 exhibitors presented their innovations there and welcomed some 86,000 visitors.

The sponsors of the SIIEF are two official departments of the Shanghai city government: the Shanghai Municipal Informatization Commission and Shanghai Pudong New Area People’s Government. Discussions about official support from the central government in Peking are currently being held.

Klaus Dittrich, the Managing Director of Munich International Trade Fairs, is very satisfied with the development: "We have achieved the breakthrough on the Chinese market with this completely new cooperation model. The electronica & ProductronicaChina and LASER. World of Photonics China, which have been organized by Munich International Trade Fairs in Shanghai since 2002 and 2006 respectively, are thus part of the largest electronics trade fair in China. This offers us a superb environment to substantially accelerate the growth rate of the last few years."

electronica & ProductronicaChina and LASER. World of Photonics China

electronica & ProductronicaChina 2007 brought together a total of 375 exhibitors from 20 countries. This corresponds to a plus of 13 per cent compared to the previous year’s event. The three-day event attracted some 23,500 visitors – 24 per cent more than 2006 – who came to inform themselves about the latest electronics products and technologies.

The event LASER. World of Photonics China 2007 once again confirmed its recognized function as the meeting place for leading manufacturers of the laser and photonics industry with more than 9,000 visitors. The trade fair was attended by globally leading manufacturers such as Trumpf, ROFIN-BAASEL, Newport, Coherent, GSI Group, Han's Laser, Chutian and Huagong. The exhibition space increased by 21 per cent in comparison to the last event and the space occupied by Chinese exhibitors grew even by 43 per cent.